![Embracing a not-so-Hallmark holiday]()
JOHN CAMPANELLI - It's easy to view contrived celebration days — sometimes called “Hallmark holidays” — with rolling eyes. Grandparents Day, Administrative Professionals Day, National Boss Day, even Cleveland's own creation of Sweetest Day — they all exist, at some level, to sell cards and gifts. Of course, many people use these days to show true appreciation to their secretary or their sweetie (those two might be the same person if you're a cast member of “Mad Men”).